» SEO (Search Engine Optimization)

Search engine optimization is the process of marketing your website to the major search engines in order to gain maximum visibilty. This translates into increased traffic to your website, but not just any traffic. We design to attract customers/clients who are ready to purchase your products or services, learn more about you and your business, or compare you with your competition.

This is acheived through the careful use of pertinent site content, correct use of meta tags (title, description, keywords, alternate image tags) and by following the rules set out by the major search engines (Google in particular). This is not an exact science and requires diligent research and indepth knowledge of optimization procedure and protocol.

Your site will be competing with millions of others all vying for their share of the consumer market in your related business. In addition to the aforementioned, there are other methods we can employ to capture your market share such as link building (links from other sites pointing to yours) and reciprocal linking (links from other sites to yours and yours to theirs). This all translates into a higher page rank (the level of importance Google gives your web pages). The higher the page rank, the more important Google feels your site is and the more visible your site is with organic listing.